Working with a copywriter can be challenging if you don’t have clear guidelines and clear communication. Your project brief can be a saving grace in these instances.

The project brief is not just a document; it’s a roadmap that ensures both parties understand each other and are aligned on the project goal. 

Here’s how to craft a project brief that will bridge the gap between your vision and your copywriter’s deliverable, ensuring a smoother collaboration and stellar final results.

The Importance of a Project Brief

A well-crafted project brief is crucial for several reasons. It minimizes misunderstandings, saves time by reducing back-and-forth communication, and serves as a reference point throughout the project. 

Most importantly, it ensures that the final deliverable aligns with your strategic goals and vision. A good brief provides clarity and direction, enabling the copywriter to produce work that meets, or even exceeds, your expectations.

Components of an Effective Project Brief

Overview and Objectives

Start with a clear overview of your project. What is it about? Why is it needed? 

Then, define your objectives. What do you hope to achieve with this piece of content? 

Whether it’s to increase brand awareness, generate leads, or inform an audience, your goals should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. 

Target Audience

It’s important to be clear about who the content is for. Provide detailed insights into your target audience, including demographics, psychographics, and behavioral traits. 

What are their needs, pain points, and preferences? 

This information will help your copywriter tailor the message to resonate deeply with your audience. 

Brand Voice and Style

Your brand’s voice and style are its personality. Is it professional and authoritative, friendly and conversational, or perhaps witty and irreverent? 

Include examples of existing content that embodies your brand’s voice. Additionally, specify any style guidelines, such as tone, jargon use, and points of emphasis or avoidance. 

Key Messages and USPs

Highlight the key messages that need to be communicated. 

What are the core ideas or themes the content should convey? 

Also, detail your unique selling points (USPs)—what makes your product, service, or brand stand out from the competition? 

This will help your copywriter emphasize these elements, which will in turn make your content more compelling and persuasive.

Content Format and Structure

Specify the format and structure of the content. 

Is it a blog post, an email campaign, a landing page, or social media content? How long should it be? Are there specific headings, sections, or calls to action (CTAs) you want included? 

This guides your copywriter on how to organize the content effectively.

SEO Requirements

If your content is destined for the web, SEO cannot be overlooked. Provide relevant keywords, topics, and any SEO strategies you want to be integrated into the content. This ensures that the final piece not only appeals to your audience but also performs well in search engine rankings.

Timeline and Deliverables

Clearly outline the project timeline, including deadlines for drafts and revisions. What are the expected deliverables? 

Be explicit about the format and file types you require. Setting these expectations upfront helps manage timelines and ensures timely delivery.

Communicating Your Brief Effectively

Once your brief is ready, communication doesn’t stop there. Be open to questions and provide clarifications where needed. 

A good copywriter will have most of these questions and considerations as part of her intake process, and that can help you determine if she is the right one for your project.

A good practice is to have a kickoff meeting or call to walk through the brief together, ensuring alignment and understanding.

Revising and Refining

Be prepared to refine your brief based on the copywriter’s feedback. They may identify potential challenges or offer suggestions that could enhance the project’s success. 

This collaborative approach not only improves the content but also strengthens the partnership.


A project brief is more than just a document; it’s the foundation of successful collaboration between you and your copywriter. By clearly communicating your vision, goals, and requirements, you set the stage for content that is not just good, but brilliant. 

The effort you put into the brief is directly proportional to the quality of the final output. Take the time to craft a comprehensive, clear, and concise brief, and watch as your vision comes to life through the skilled hands of a professional copywriter.


You can browse the black female copywriter profiles on our site by specialty (emails vs blog posts vs landing pages etc). Plus each copywriter’s profile page includes the industries and niches that they write for (ecommerce, B2B, tech, etc).

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